What is a

Landing Page

In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing pages should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Landing Page


Landing Page

You can summarize landing pages as follows:

A page that a visitor land

Directly answered the query

Is "steerable"

Is targeted (in design)

Is action-oriented (call to action)

There are two types of landing pages:

Landing Page Click Through

Landing Page

Click Through

Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically, used in e-commerce funnels, they can be used to describe a product or offer in sufficient detail to “warm up” a visitor to the point where they are closer to making a purchasing decision. All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions as the ad doesn’t provide sufficient information for someone to make an informed decision. This is where the click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.

Talk with us

If you have any questions or would like to order a click through landing page then please drop us a note.
Landing Page Lead Generation

Landing Page

Lead Generation

Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data. There are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:

Landing Page Lead Generation

Ebook or whitepaper

Webinar registration

Consultation for professional services

Discount coupon/voucher

Contest entry

Free trail

A physical gift (via direct mail)

Notification of a future product launch

The length of your form and the level of personal data requested can have a direct impact on conversion. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for a phone or fax number if you only need to contact them via email.

Talk with us

If you have any questions or would like to order a lead generation landing page then please drop us a note.


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